Project Essay Example | Topics and Well Written Essays - 2500 words - 1

Project - Essay Example Also known as innate needs, these are vital for the survival of an individual. Psychogenic Needs are more acquired in nature – they include the need for social belongingness, recognition and self-esteem. (Solomon, M.R., Dann, S., Dann, S. & Russell-Bennett, R. 2007). Motive, on the other hand, is an intensified need. One can argue that the reason(s) for which people are moving in numbers to the online communities and different online groups and platforms are more of an acquired nature. The internet has been successful in giving acceptance, love, and self-fulfillment as achievements to separate individuals. Every need brings along an appropriate and distinct goal into the limelight. The specific goals are often interdependent on specific variables like the person’s age, gender, experience, prevailing cultural values and norms, and the degree to which the goal is accessible in the present social setup. (Farrior M., August 2005) Social communities often help the individual to set up specific goals for themselves which might not have been possible for them to set for themselves in the real world. A person sets a goal for losing a few pounds, which he is unable to accomplish in real life. However the internet provides him with the option of being the real ‘Marlboro Man’ – lean, rugged and handsome. So it, in turn, helps him to achieve the goal of becoming accepted due to bringing up a new identity for him. (Jonathan L., 2002). Second Life goes further than the online communities, it is a virtual world, which is accessible by users online. Users develop their own avatars, or profiles, and interact with other users. They lead a complete life online – they socialize, travel, participate in activities, own and trade in commodities, and can even enjoy live music and theatre (Au, W. J., 2008)! Second Life is an online, multi-user, fully integrated,